Atshiila Frayaska – Medium

Atshiila Frayaska

Atshiila Frayaska
in
With BRIGHT Indonesia

Reimagining Marketing with Digital Transformation

On the innovations in marketing, changes in customer behavior, and the rise of micro-entrepreneurs during the pandemic. The first article…

9 min readDec 31, 2020

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Reimagining Marketing with Digital Transformation

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Atshiila Frayaska
in
With BRIGHT Indonesia

Bias in Decision Making: Speed vs Accuracy

How do cognitive-behavioural theories explain how we make decisions?

6 min readDec 22, 2020

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Bias in Decision Making: Speed vs Accuracy

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Atshiila Frayaska
in
With BRIGHT Indonesia

(Un)expect the Unexpected: The Use of Scenario Planning

Expand the range of possible futures you can see without drifting into science fiction.

8 min readDec 15, 2020

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(Un)expect the Unexpected: The Use of Scenario Planning

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Atshiila Frayaska
in
With BRIGHT Indonesia

4 Advice on How to Lead Better In A Crisis

How should business leaders adapt during COVID-19?

4 min readDec 10, 2020

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4 Advice on How to Lead Better In A Crisis

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Atshiila Frayaska
in
With BRIGHT Indonesia

3 Prominent Startups Logistics Companies

An overview of the Logistics market in Indonesia.

8 min readNov 30, 2020

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3 Prominent Startups Logistics Companies

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Atshiila Frayaska
in
With BRIGHT Indonesia

The Future of Automation Engineering

How would automation engineering change Indonesia’s industrial landscape?

9 min readNov 23, 2020

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The Future of Automation Engineering

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Atshiila Frayaska
in
With BRIGHT Indonesia

How is Indonesia’s Energy Sector?

An overview of the energy sector and its opportunities.

10 min readNov 18, 2020

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How is Indonesia’s Energy Sector?

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Atshiila Frayaska
in
With BRIGHT Indonesia

Debunking the Myth of An Ideal Leader

An ideal leader. How to become one? What is one? But better yet, is there one?

8 min readNov 12, 2020

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Debunking the Myth of An Ideal Leader

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Atshiila Frayaska
in
With BRIGHT Indonesia

Understanding Different Ethnic Cultures in Indonesia and How They Do Business: Part III

Part III: The Buginese and Butonese.

8 min readNov 2, 2020

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Understanding Different Ethnic Cultures in Indonesia and How They Do Business: Part III

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Atshiila Frayaska
in
With BRIGHT Indonesia

Understanding Different Ethnic Cultures in Indonesia and How They Do Business: Part II

Part II: The Bataknese, Minangnese and Chinese-Indonesians.

11 min readOct 26, 2020

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Understanding Different Ethnic Cultures in Indonesia and How They Do Business: Part II

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Atshiila Frayaska

Atshiila Frayaska

One has enough time to do anything; it is only a matter of priorities. I live by this motto and aim to generate a positive change for society through business.

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